Philosophically, Yafa has been the industry leader in introducing bold, new ideas as well as innovative ways that writing instruments are used and carried. Founder, Yair (Jerry) Greenberg puts it best, “Right from the start, Yafa® products have always stood for quality and value. We will no longer introduce a product just for beauty’s sake. All Yafa®, Aldo Domani®, and Monteverde® pens will now be platforms for innovative new ways of getting peoples’ ideas from pen to paper. This is thinking from the refill - to the outside of the pen - to the paper - and beyond. Yafa is creating new ideas from the inside out, and it is the future”.